To stand out in the crowded matcha market, we showcased authentic, high-quality matcha—and the response was incredible. It became our best-selling product and a cornerstone of the brand. Influencer collaborations highlighted its quality, earning widespread attention, including a Forbes feature. Firebelly Tea cemented its reputation as a leader in premium matcha.

When I took over @garageroyalty, its Instagram following was stagnant at just over 1,000. By leveraging new features like Reels and partnering with DIY micro-influencers, we showcased creative uses for Garage Royalty products. This strategy drove a 1200% increase in followers within a year and significantly boosted brand visibility.Description goes here

Amid ever-changing algorithms, we built an engaged audience that purchased our products and became loyal brand advocates. Across platforms like Instagram, Facebook, LinkedIn, YouTube, Pinterest, Flip, and more, we achieved over 20 million organic views—starting from almost no digital presence.

Tripling Ad Engagement with Creative Expertise. At Firebelly Tea, I crafted over 10 ad iterations weekly to keep pace with Meta’s evolving landscape, boosting our click-through rate from 0.25% to 3%. By leveraging thumb-stopping video strategies, I created ads that not only captured attention but drove meaningful action.

I was responsible for managing the social media for three companies under The Royal Stone Group during a period of rapid social media evolution. By capitalizing on new platform features, we achieved viral success, transforming one pool company into the go-to name in the area that everyone recognized.