Driving 3x Ad Engagement with Creative Precision

At Firebelly Tea, I took charge of crafting impactful ad creatives. Producing over 10 ad iterations weekly (because Meta’s landscape evolves constantly), I successfully boosted our ad click-through rate from 0.25% to over 3%. By applying the same thumb-stopping video strategies that drove success on social media, I created ads that didn’t just grab attention—they compelled action.