When I took over the @garageroyalty Instagram page, it was stagnant with just over 1,000 followers and little growth. By leveraging Instagram's new features at the time, such as Reels and collaborative content, we achieved remarkable results. I partnered with micro-influencers in the home DIY space to tap into their engaged audiences, showcasing creative and unique ways Garage Royalty products could enhance their homes. This strategic approach significantly boosted the page’s visibility and drove impressive growth.