
Making matcha go viral
15+ million eyes on this matcha
To distinguish ourselves from the countless matcha brands online, we focused on showcasing what real, high-quality matcha truly looks like—and the response was phenomenal. Matcha quickly became our best-selling product and remains one of the brand's signature offerings. By collaborating with influencers to highlight the unmatched quality of our matcha, we captured significant attention, even earning a feature in Forbes. In the crowded matcha market, Firebelly Tea successfully carved out a strong identity and solidified its reputation as a standout brand.